Vancouver Island University
Vancouver Island University
Log in Sign up

Market Research for Decision Making

101
Closed
Main contact
Venture for Canada (VFC)
Venture for Canada (VFC)
Toronto, Ontario, Canada
Emily Masching
Emily Masching
Product Owner
(21)
Timeline
  • June 2, 2021
    Experience start
  • June 18, 2021
    Project Scope Meeting
  • July 1, 2021
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Canada
Any
Any industries

Experience scope

Categories
Market research
Skills
market research research
Learner goals and capabilities

Guided by your organizational objectives, a group of student-researchers will gather and analyze data in order to provide you with key insights and strategic recommendations.

Learners

Learners
Bootcamp
Any level
5 learners
Project
80 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

The final project deliverables will include:

  1. A 10 page written report detailing the challenge, recommended solutions, and action plan.
  2. A 30-minute presentation with actionable recommendations based on the market research results.
Project timeline
  • June 2, 2021
    Experience start
  • June 18, 2021
    Project Scope Meeting
  • July 1, 2021
    Experience end

Project examples

  • Investigating the competitive landscape to identify key messaging for promotion.
  • Market segmentation to identify the ideal target market for a new or existing product or service.
  • Develop a pricing strategy based on industry research and customer surveys.
  • Identify business expansion opportunities through location analysis and customer surveys.
  • Identify key messaging via customer focus groups that investigate the competitive landscape for a new product or service.
Linked templates
Market Expansion Research View all

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Checkbox
    Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
  • Q2 - Checkbox
    Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies. Cookie Policy.