Digital Marketing Strategy Planning with Brock University

MKTG4P93
Open Closing on January 26, 2025 / 2 spots left
Professor of Marketing
1
Timeline
  • January 27, 2025
    Experience start
  • March 4, 2025
    Interim Report Due
  • April 2, 2025
    Experience end
Experience
2 projects wanted
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries

Experience scope

Categories
Digital marketing Social media marketing Marketing analytics Marketing strategy
Skills
search engine optimization key performance indicators (kpis) marketing effectiveness digital marketing display advertising online advertising search engine marketing marketing web analytics
Learner goals and capabilities

This experience focuses on equipping learners with practical skills in digital marketing, specifically in areas such as search engine optimization, search engine marketing, online advertising, web analytics, and social media strategy. Learners will apply their knowledge to real-world projects, enhancing their ability to improve a company's online presence and marketing effectiveness. By engaging with industry professionals, learners will gain insights into current digital marketing trends and practices, enabling them to make impactful recommendations and execute successful marketing campaigns.

Learners

Learners
Undergraduate
Intermediate levels
45 learners
Project
20 hours per learner
Educators assign learners to projects
Teams of 5
Expected outcomes and deliverables
  • SEO audit report with actionable recommendations
  • Search engine marketing campaign plan
  • Social media marketing campaign plan



Project timeline
  • January 27, 2025
    Experience start
  • March 4, 2025
    Interim Report Due
  • April 2, 2025
    Experience end

Project Examples

Requirements
  • Conducting an SEO audit for a local e-commerce website to improve organic search rankings
  • Developing and analyzing a Google Ads campaign for a small business
  • Creating a social media marketing strategy for a startup to increase brand awareness
  • Recommending improvements for a company's digital marketing strategy based on current trends