User Case Study Creation

Our company advertises thousands of products online. The main problem we are trying to solve is to garner more user feedback through users’ experiences. We would like to understand our strengths and areas of improvement from a customer perspective. We would like to collaborate with students to develop user case studies describing customer experiences. This will involve several different steps for the students, including: Conducting background research on our products. Contacting customers and scheduling interviews. Familiarizing themselves with the interview questions to be asked. Conducting the moderated interviews remotely and following up with customers to thank them for their participation. Writing case studies based on interview findings. Bonus steps in the process would also include: Recommending areas of improvement based on user feedback.

Analyzing Industry Data

Our company advertises thousands of products online. We believe we know a lot about our consumers and target consumer base, but we need to look beyond the buyer and examine our industry. We would like to collaborate with students to identify key market trends and assist in our go-forward plans. This will involve several different steps for the students, including: Familiarizing themselves with our products, target market, and industry. Analyzing growth trends, stagnation patterns and decline analytics. Identifying areas of promising innovation and areas that are slowing down. Bonus steps in the process would also include: Recommending strategies to best position our company.

Literature Summary Research Assistant

Our research lab publishes dozens of papers every year to promote projects in our field of research. Among these papers are systematic reviews of relevant literature, which analyze the progression of research within our field. We would like to collaborate with students to support our literature review process by categorizing papers and summarizing important findings. This allows us to extract and process data more easily. This will involve several different steps for the students, including: Familiarizing themselves with our research and the types of academic papers that we are interested in. Reading studies relevant to our area of research. Applying the categorization scheme to classify relevant studies. Summarizing important results from relevant studies. Bonus steps in the process would also include: Working with researchers to draft a publication based on the results.