A group of four to five student-consultants will analyze, assess and provide recommendations (as well as mock-ups) to your organization around the core buyer behaviour principles that can be applied to a product(s) and the organizations marketing strategy to maximize its market potential.

Looking to elevate your organization, and bring it to the next level? Bring on students from Douglas College to be your student intern, in a project-based experience. Students will work on one or more projects of your choosing over the period, connecting with you as needed with virtual communication tools, in person or a mixture of both. Students will be from the following academic areas and looking for related work: accounting, marketing, finance, financial services, hospitality management, supply chain management, project management, business management, sales, general business.

How well do you know your customers? Are you targeting the RIGHT customers? Do you waste resources on low-value or unprofitable customers? Here’s how our students can help, by: analyzing your customer data/database(s); extrapolating your three best customer segment opportunities; creating three unique customer profiles / ‘relationship policies’; and, developing targeted, segment-specific promotional strategies. Based on your organization’s individual needs, this outline can be adapted.

If you are looking for help with your manufacturing system or processes, our students are ready to assist.

What students learn from this course, global supply chain management, is import & export process, strategic procurement, international logistics & distribution, and inventory management. Students could bring more comprehensive views and knowledge points related to your supply chain by researching your industry's value chain and benchmarking against the best practices. Such research project will also likely to yield process improvement suggestions.

If you are wondering about the possibility of expanding your product/service into a new country, this is the project for you. Students in this course are eager to apply what they learnt to help companies to research the target market's macro-environment, evaluate the feasibility of expanding your product/service into the foreign market, and recommend the most suitable entry mode.

Looking to elevate your organization, and bring it to the next level? Bring on students from Douglas College to be your student intern, in a project-based experience. Students will work on one or more projects of your choosing over the period, connecting with you as needed with virtual communication tools, in person or a mixture of both. Students will be from the following academic areas and looking for related work: accounting, marketing, finance, financial services, hospitality management, supply chain management, project management, business management, sales, general business.

Student-consultants will create a promotional plan for your organization and develop promotional materials across different media. You will normally manage multiple groups during the semester. We either choose 1 or 2 companies based on the quality of the applicants. This way you are assured to have multiple perspectives as our class consists of 35 students broken into 7 teams.

In this directed-studies formatted course, students work in small groups to help organizations seize a marketing opportunity, develop a strategic marketing recommendations, or solve a current marketing challenge.The students will be utilizing marketing research, strategic thinking, promotional tools, and marketing best practices to create a report and presentation with their recommendations. This course aims to provide students practical marketing experience working with an organization.

In this directed-studies formatted course, students work in small groups to help organizations seize a marketing opportunity, develop a strategic marketing recommendations, or solve a current marketing challenge.The students will be utilizing marketing research, strategic thinking, promotional tools, and marketing best practices to create a report and presentation with their recommendations. This course aims to provide students practical marketing experience working with an organization.

The capstone course is designed to give students practical experience working with an organization on their marketing program. It is a directed studies formatted course where students will work with organizations to identify marketing challenges through: 1. performing a needs-based analysis of the organization and its marketing needs 2. develop a work plan/proposal to satisfy the client and instructors 3. undertake research depending on client needs 4. create a solutions-based marketing plan and execute selective aspects of the plan depending on client needs and capacity 5. recommend future marketing actions that can be realistically implemented within the framework of a short-term/long-term client centered strategic marketing approach. The course calls into action material from all the courses marketing students have completed in pursuing their program.

How well do you know your customers? Are you targeting the RIGHT customers? Do you waste resources on low-value or unprofitable customers? Here’s how our students can help, by: analyzing your customer data/database(s); extrapolating your three best customer segment opportunities; creating three unique customer profiles / ‘relationship policies’; and, developing targeted, segment-specific promotional strategies. Based on your organization’s individual needs, this outline can be adapted.

Students are seeking internships that enable them to utilize their skills and learn more about marketing. The Experiential Learning & Internship course involves ongoing consultation between the student, the faculty advisor and the employment supervisor. The student is placed in a sponsoring firm identified or approved by faculty, and assigned tasks and challenges appropriate to a junior management/ marketing /business /administrative and/or sales employee. The experience provides an opportunity to apply theory and knowledge in a business situation, and it enables the student to integrate their knowledge with actual practice as it applies in the sponsoring firm. The internship experience is designed to provide the student with practical experience in solving real-world problems. This course is intended for marketing and business students.

The capstone course is designed to give students practical experience working with an organization on their marketing program. It is a directed studies formatted course where students will work with organizations to identify marketing challenges through: 1. performing a needs-based analysis of the organization and its marketing needs 2. develop a work plan/proposal to satisfy the client and instructors 3. undertake research depending on client needs 4. create a solutions-based marketing plan and execute selective aspects of the plan depending on client needs and capacity 5. recommend future marketing actions that can be realistically implemented within the framework of a short-term/long-term client centered strategic marketing approach. The course calls into action material from all the courses marketing students have completed in pursuing their program.

This course is an advanced study of the marketing function. Using analytical techniques, emphasis is placed on analysis and solution of business problems. Special attention is given to planning and positioning strategies

This course is an advanced study of the marketing function. Using analytical techniques, emphasis is placed on analysis and solution of business problems. Special attention is given to planning and positioning strategies

Do you have a marketing promotion challenge you want to tackle? It takes an average of seven interactions with your brand before a customer buys. Make sure each interaction is working effectively towards a common goal with an integrated marketing and communications plan. In this project students working in groups will addresses the dynamics of creating successful promotional strategies your competitive environment. The will examine both the managerial activities of designing promotional campaigns, and the creative functions and considerations required for effective communication. The effects of promotion on the consumers for whom it is designed, and some methods for measuring the success of promotional initiatives will also be covered. Based on your organizational goals, student teams will develop a unique marketing communications campaign, informed by primary and secondary market research.

Students will apply marketing concepts learned in class for non profit organizations. It is imperative that these strategies be realistic and workable taking into account the challenges faced by the nonprofit. In order to do this, students would need to do a situational analysis of the organization using primary and secondary research that will be reflected in their reports and presentations.

A group of four to five student-consultants will analyze, assess and provide recommendations (as well as mock-ups) to your organization around the core buyer behaviour principles that can be applied to a product(s) and the organizations marketing strategy to maximize its market potential.

The capstone course is designed to give students practical experience working with an organization on their marketing program. It is a directed studies formatted course where students will work with organizations to identify marketing challenges through: 1. performing a needs-based analysis of the organization and its marketing needs 2. develop a work plan/proposal to satisfy the client and instructors 3. undertake research depending on client needs 4. create a solutions-based marketing plan and execute selective aspects of the plan depending on client needs and capacity 5. recommend future marketing actions that can be realistically implemented within the framework of a short-term/long-term client centered strategic marketing approach. The course calls into action material from all the courses marketing students have completed in pursuing their program.

Student-consultants will create a promotional plan for your organization and develop promotional materials across different media. You will normally manage multiple groups during the semester. We either choose 1 or 2 companies based on the quality of the applicants. This way you are assured to have multiple perspectives as our class consists of 35 students broken into 7 teams.

Do you have a marketing promotion challenge you want to tackle? It takes an average of seven interactions with your brand before a customer buys. Make sure each interaction is working effectively towards a common goal with an integrated marketing and communications plan. In this project students working in groups will addresses the dynamics of creating successful promotional strategies your competitive environment. The will examine both the managerial activities of designing promotional campaigns, and the creative functions and considerations required for effective communication. The effects of promotion on the consumers for whom it is designed, and some methods for measuring the success of promotional initiatives will also be covered. Based on your organizational goals, student teams will develop a unique marketing communications campaign, informed by primary and secondary market research.

Do you have a marketing promotion challenge you want to tackle? It takes an average of seven interactions with your brand before a customer buys. Make sure each interaction is working effectively towards a common goal with an integrated marketing and communications plan. In this project students working in groups will addresses the dynamics of creating successful promotional strategies your competitive environment. The will examine both the managerial activities of designing promotional campaigns, and the creative functions and considerations required for effective communication. The effects of promotion on the consumers for whom it is designed, and some methods for measuring the success of promotional initiatives will also be covered. Based on your organizational goals, student teams will develop a unique marketing communications campaign, informed by primary and secondary market research.

Do you have an International Marketing challenge/opportunity you want to address? In this project, student-teams will examine the international marketing activities of firms operating in the global marketplace, through specific international conceptual and empirical issues. They will particularly focus on gathering international market intelligence, identifying current issues impacting on organizations operating internationally, and developing competitive international marketing strategies. The project would provide the students with the experience of working on an international marketing project outside of Canada and the USA. Upon completion of the project, you will receive a detailed report and presentation.

Student consultants will create an Integrated Marketing Promotional plan for your organization and develop promotional materials across different media. You can assign a student group to a unique project or have them help with a marketing plan for your organization.

This would apply to companies which deliver financial advice to individual clients or to their employees. This is an opportunity to mentor students as well as benefit from having teams of financial planning students analyse and research the best recommendations and alternatives to help your clients reach their goals. Let the students come up with creative recommendations and a professional financial plan to offer your clients.

How well do you know your customers? Are you targeting the RIGHT customers? Do you waste resources on low-value or unprofitable customers? Here’s how our students can help, by: analyzing your customer data/database(s); extrapolating your three best customer segment opportunities; creating three unique customer profiles / ‘relationship policies’; and, developing targeted, segment-specific promotional strategies. Based on your organization’s individual needs, this outline can be adapted.

If you are wondering about the possibility of expanding your product/service into a new country, this is the project for you. Students in this course are eager to apply what they learnt to help companies to research the target market's macro-environment, evaluate the feasibility of expanding your product/service into the foreign market, and recommend the most suitable entry mode.

What students learn from this course, global supply chain management, is import & export process, strategic procurement, international logistics & distribution, and inventory management. Students could bring more comprehensive views and knowledge points related to your supply chain by researching your industry's value chain and benchmarking against the best practices. Such research project will also likely to yield process improvement suggestions.

The capstone course is designed to give students practical experience working with an organization on their marketing program. It is a directed studies formatted course where students will work with organizations to identify marketing challenges through: 1. performing a needs-based analysis of the organization and its marketing needs 2. develop a work plan/proposal to satisfy the client and instructors 3. undertake research depending on client needs 4. create a solutions-based marketing plan and execute selective aspects of the plan depending on client needs and capacity 5. recommend future marketing actions that can be realistically implemented within the framework of a short-term/long-term client centered strategic marketing approach. The course calls into action material from all the courses marketing students have completed in pursuing their program.