A WWB Production, Inc. is preparing to launch its 2026 docuseries and the 2026/2027 Silver Stars calendar. The goal is to create a comprehensive digital marketing campaign to promote these releases across Ontario and nationwide. The project involves developing strategies to build momentum and engage audiences through social media, digital campaigns, and community outreach. Learners will apply their classroom knowledge of marketing principles, digital media, and audience engagement to craft a campaign that ensures a wide and meaningful reach. The project will focus on identifying target demographics, creating engaging content, and utilizing analytics to measure campaign effectiveness. By the end of the project, learners will have a practical understanding of digital marketing strategies and their application in real-world scenarios.

The project deliverables include a detailed digital marketing plan outlining strategies for social media engagement, digital advertising, and community outreach. Learners will also create a content calendar for social media posts and digital ads. Additionally, they will produce a report analyzing potential audience reach and engagement metrics. The final deliverable will be a presentation summarizing the campaign strategy and expected outcomes.