Salaam Spaces is seeking to enhance its social media presence and engagement through a well-structured content strategy. The project aims to create a comprehensive month-long social media content calendar tailored to Salaam Spaces' brand and audience. This calendar will include suggested post types, themes, and optimal posting times to maximize reach and engagement. The project will provide learners with the opportunity to apply their knowledge of digital marketing and social media analytics. By analyzing current engagement metrics, the team will identify areas for improvement and craft recommendations to boost online interaction. The final output will be a ready-to-use package for the marketing team, ensuring a seamless transition from planning to execution.

The deliverables for this project include a detailed month-long social media content calendar featuring post types, themes, and optimal posting times. Additionally, the team will produce a summary report with insights on current engagement metrics and actionable recommendations for improvement. These deliverables will be compiled into a user-friendly format, ready for immediate implementation by the marketing team.