The primary focus for the student team will be:

• Strategy - Develop an implementation plan for entering a new market; develop a go-to-market strategy; identify new funding and grant opportunities
• Marketing - Complete a full customer, competitor, market, and environmental analysis; complete a marketing strategy review; design a new marketing strategy (product, place, price, and promotion);
• Sales - design a new/improved pricing or service structure.
• Talent - Design a new/improved recruitment process; recommend strategies for attracting hire quality talent

Our goal at the end of this experience is:

• Strategy - For the student team to help us capture increased market share; for the student(s) to help us capture new revenue streams; for the student team to help us secure new funding.
• Marketing - For the student team to help us reach more customers, effectively promote our brand, mission, and story.
• Sales - For the student team to help us design good pricing structures that will attract customers
• Talent - For the student team to help us build and a highly competitive team.

Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.

We will plan to communicate with our virtual intern using these communication tools: (list expected channels - eg. Riipen messaging, company virtual spaces, email)

Student's primary contact: (Dr. Tolu Adeleye)