Description:

Problem: Learners will solve the challenge of effectively planning and executing events, specifically focused on AR ads and B2B sales initiatives, enhancing brand visibility and client engagement.

Outcome: By the end of the project, learners will be adept at coordinating various events, including product launches, workshops, and networking events, similar to Collision event in Toronto, to promote AR ads solutions and drive B2B sales success.

1. Collaborate with internal teams to understand AR ads and B2B sales strategies.

2. Research and identify suitable event opportunities aligned with target audience and business objectives.

3. Develop event plans, timelines, and budgets in coordination with stakeholders.

4. Coordinate logistics such as venue selection, catering, audiovisual equipment, and transportation.

5. Liaise with vendors, sponsors, and partners to secure necessary resources and support.

6. Create promotional materials and collateral for the events, including AR demos and presentations.

7. Manage event registration, attendee communication, and feedback collection.

8. Oversee on-site event setup, coordination of staff, and execution of activities.

9. Facilitate networking opportunities and engage attendees to drive leads and conversions.

10. Conduct post-event evaluations to measure success and identify areas for improvement.

11. Maintain relationships with event partners and explore opportunities for future collaborations.

12. Stay updated on industry trends and competitor activities to enhance event effectiveness.

1. Dedicated staff time: Providing guidance and support from experienced event coordinators and AR advertising specialists throughout the project duration.

2. Access to tools and technology: Offering access to event management software, AR development platforms, and digital marketing tools to facilitate planning, promotion, and execution of events.

3. Training sessions: Conducting workshops and training sessions to familiarize students with event planning techniques, AR technology, B2B sales strategies, and relevant software tools.

4. Mentorship: Pairing students with mentors who have expertise in event coordination, AR advertising, and B2B sales to provide personalized guidance and feedback.

5. Resource library: Curating a collection of resources including case studies, best practices, templates, and tutorials to support students in their project tasks.

6. Data access: Providing access to relevant data and market research reports to inform event planning decisions and B2B sales strategies.

7. Feedback and evaluation: Offering regular feedback sessions and evaluations to assess student progress, identify areas for improvement, and celebrate successes.

8. Networking opportunities: Facilitating connections with industry professionals, potential clients, and partners to expand students' professional networks and enhance their project outcomes.

9. Collaboration opportunities: Encouraging collaboration among students to share insights, exchange ideas, and support each other in overcoming challenges throughout the project journey.