Canadian Dar AlFatwa (CIDAC) aims to enhance its community engagement and participation in its educational, social, and humanitarian services. The current challenge is to effectively reach and involve a broader audience within the community. The goal of this project is to develop a comprehensive outreach program that leverages existing resources and introduces innovative strategies to increase awareness and participation. The project will focus on identifying key community segments, understanding their needs, and tailoring outreach efforts to effectively communicate CIDAC's offerings. By doing so, CIDAC hopes to foster stronger community ties and enhance the impact of its services. The project will require students to apply their knowledge of marketing, communication, and community development to create a strategic outreach plan.

- A detailed outreach strategy document outlining target community segments, communication channels, and engagement tactics.

- A proposed calendar of outreach activities and events designed to increase community participation.

- A set of promotional materials, including flyers, social media posts, and email templates, to support the outreach efforts.

- A final presentation summarizing the strategy and expected outcomes, to be delivered to CIDAC's leadership team.