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Market Research Plan

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Main contact
Ioda Athletics
Ioda Athletics
Toronto, Ontario, Canada
Ioda Athletics
Ioda Athletics
CEO
(60)
3
Portals
(1)
View all
Project
Academic experience or paid work
80 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Marketing strategy Social media marketing Marketing analytics
Skills
market opportunities marketing research
Details
Skills

target market

Details

Our company advertises thousands of products online. We want to better understand our target market and the overall market, so we can uniquely position ourselves within our industry.

We would like to collaborate with students to conduct market research.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our company’s values, products and services.
  • Researching our target market and market potential.
  • Researching the industry and competitive landscape.
  • Recommending strategies to improve our positioning, brand, products and services.

Bonus steps in the process would also include:

  • Recommending strategies to differentiate ourselves from our competition.

Deliverables

By the end of the project, students should demonstrate:

  • Familiarity with our company’s products and services
  • Understanding of our target market and market potential
  • Understanding of our industry and competitors
  • Recommendation of strategies to improve our company’s services

Bonus steps would include:

  • Identifying our company’s competitive advantages

Final deliverables should include

  • The Deliverable will include a pdf of the designs created and any other tangible work done.

Mentorship

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our products and services
  • Our current understanding of the market
  • Input on choices, problems or anything else the students might encounter.

Deliverables

Our company advertises thousands of products online. We want to better understand our target market and the overall market, so we can uniquely position ourselves within our industry.

We would like to collaborate with students to conduct market research.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our company’s values, products and services.
  • Researching our target market and market potential.
  • Researching the industry and competitive landscape.
  • Recommending strategies to improve our positioning, brand, products and services.

Bonus steps in the process would also include:

  • Recommending strategies to differentiate ourselves from our competition.


Mentorship
Domain expertise and knowledge

Providing specialized knowledge in the project subject area, with industry context.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
https://twitter.com/AthleticsIoda
Toronto, Ontario, Canada
2 - 10 employees
Apparel & fashion

We are a sport fashion and apparel company that is looking to reach new customers through online and digital marketing. We aim on providing our customers with the highest quality comfortable attire for when they have to go on the field, court or track.