Actionable Market Entry Strategy for Sports Data Start Up
Project scope
Categories
Market research Product or service launch Marketing strategySkills
sports analytics application programming interface (api) business to business researchRolling Insights was founded in 2018 as a startup incubated within Rolling Wave Consulting.
Rolling Insights is a remote-only startup originally focused on building no-code sports analytics solutions for avid fantasy managers and sports data lovers. Rolling Insights recently acquired new B2B technology called Data Feeds that provides sports data to developers and businesses via API delivery. Rolling Insights Data Feeds is currently focused on startups and small and medium sized businesses, and is interested in understanding how to engage with Enterprise clients.
Rolling Insights is looking for an actionable roadmap to onboard an enterprise client for our new Data Feeds product. We want students to provide a research supported plan that answers the following questions:
- Who are some high probability enterprise clients?
- What are their needs and expectations from our service? can we meet or exceed those expectations?
- How should we attract those clients? Please provide actionable plans with assets
- What messaging and channels should we use to communicate with enterprise clients?
The desired outcome of this project is a strategic, actionable roadmap to onboard identified enterprise clients with associated research and assets that can be handed off to Rolling Insights team members to execute.
About the company
At Rolling Wave Consulting, we help organizations achieve their goals through structured project management and forward-thinking solution design. In 2018, we launched Rolling Insights (rolling-insights.com) as an internal startup focused on innovation in sports data and analytics.
Rolling Insights now operates as a standalone sports data analytics company, offering two flagship products:
1. SportWise – A consumer-facing web app that delivers advanced sports analytics for fantasy sports enthusiasts and content creators.
2. DataFeeds – A real-time API solution that provides small businesses and developers with accurate, affordable sports data for use in apps, platforms, and digital products.