Market Assessment for Custom Software System

Closed
Pulp Shred Ltd.
Calgary, Alberta, Canada
Founder & CEO
(11)
3
Project
Academic experience
120 hours of work total
Learner
Anywhere
Advanced level

Project scope

Categories
Market research Operations Product or service launch Marketing strategy
Skills
custom software revenue stream barcoding design studio chain of custody internet of things (iot)
Details

Data destruction is about offering peace of mind to customers that their confidential and most private information has been duly destructed beyond reconstruction. Mobile shredding trucks are usually 5-10T trucks and offer shedding on site, but leave a high negative environmental footprint. At Pulp Shred, we service our customers in smaller fuel efficient vehicles, we transport the materials back to our site, remove contaminants, shred, commingle and bale the shredded paper. These bales are then shipped to paper mills for processing into new/recycled paper products. Additionally, we also capture the very fine shred paper dust and are now collaborating with a local design studio to convert the dust into new products, thereby saving the dust from the environment and landfill. Further, to counter the on site appeal of shred trucks, Pulp Shred has developed a proprietary video verification system - ‘PULP SHRED Video Verification (PSVV)’ system.

The PSVV is a unique custom-built IOT software technology that provides customers the ability to view their entire shredding process. Customers are notified when their shredding is complete and can log in to view their shredding jobs at their convenience 24/7. Apart from the industry standard certificate of destruction, PULP SHRED provides verifiable video proof for an auditable tight chain-of-custody, including barcode scanning at each touchpoint, date and time stamps, asset identification, tracking and reporting system, container information (type, location, weights), service technician information.

We target both residential and commercial customers. Commercial reoccurring customers have been difficult to get and scale. One of the reasons is many of the customers are already locked into contracts and at low price point there isn't much incentive for them to switch. Our goal is the establish a franchise network offering our compact, greener and residential shredding.

We would like a comprehensive industry & business assessment, and marketability assessment of how we can create revenue streams and achieve scale from the PSVV. Additionally, we would like to understand if this system be used in other applications and industries.

Deliverables
No deliverables exist for this project.
Mentorship

Whatever help/resources needed.

About the company

Company
Calgary, Alberta, Canada
2 - 10 employees
Business services

Founded in 2018, Pulp Shred is Calgary’s multi award-winning company and the greener alternative for confidential document destruction. In choosing Pulp Shred, you ensure 100% of your shredded paper is commingled, baled, and recycled into new products, thereby supporting circular economy and creating local jobs! We are an innovative, data driven and new age thinking information security, destruction and recycling company. We bring a new way of approaching customers confidentiality requirements without compromising the environment. Our business model is based on the Triple Bottom Line (TBL) framework and philosophy. To us, it is not a binary choice, i.e. whether to choose our business processes (data security and destruction) over greener practices (contamination removal and recycling) or social commitment (community involvement) – all three are an intrinsic part of our company DNA and value proposition.