Africa Haven Market Research

Project scope
Categories
Data analysis Market researchSkills
target market researchWe want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry.
The research will include:
- Target market research
- Industry size and market potential
- Competitive landscape
Describe the target market. Who is the ideal customer? Who are the people or companies who suffer from the problem that you are solving? How do they break down into segments — that is, recognizable customer types with similar demographics, needs, and expectations? How many potential customers does your research suggest there are in each segment?
I will be available to answer any questions the students may have.
About the company
“Africa Haven, your gateway to the freshest food and finest coffee from the heart of East Africa. Our mission is to bring the vibrant flavors and rich aromas of East Africa directly to your table. With meticulous sourcing and a commitment to quality, we offer a curated selection of fresh produce and premium coffee, handpicked from local farms from across the continent. Experience the essence of Africa with every sip and bite, knowing that each product supports sustainable agriculture and empowers local communities. Join us in our journey to savor the taste of Africa, one delicious harvest at a time.”