Project Goal

Help Blueflow Marketing Agency expand into a new market (e.g., a different city, region, or industry). Students will act as strategy consultants and develop a market entry plan that identifies new business opportunities and outlines a clear path for growth.

What You’ll Do (Tasks):

1. Analyze Blueflow’s Strengths

• What makes Blueflow different from other marketing agencies?
• What services or campaigns have been most successful?

1. Research the New Market

• Choose a target market: a city (e.g., Vancouver), a sector (e.g., real estate, e-commerce), or a niche (e.g., beauty brands).
• What do businesses in that market need from a marketing agency?
• What trends are popular (e.g., influencer marketing, TikTok ads)?

1. Define the Target Client

• What type of business is Blueflow trying to attract?
• What problems do those clients have that Blueflow can solve?

1. Create a Unique Value Proposition

• Why should those clients choose Blueflow?
• What message or story would grab their attention?

1. Identify Channels to Reach Clients

• Where should Blueflow promote itself? (LinkedIn, trade shows, cold outreach, paid ads)
• Suggest 2–3 effective marketing tactics for client outreach.

1. Study the Competition

• Who else is offering similar marketing services in the new market?
• What do they do well and where is there room for Blueflow to stand out?

1. Build a Partner Strategy

• Are there local collaborators (e.g., web developers, influencers, design studios) that Blueflow could work with?

1. Create a Simple Pricing or Package Plan

• Suggest 1–2 service packages that would appeal to businesses in the new market.
• How can pricing be competitive but profitable?

Final Report Structure

1. Executive Summary

Brief overview of your market entry strategy for Blueflow:

• New market you're targeting
• Key opportunities
• Your overall approach and recommendations

2. Agency Overview

• What Blueflow currently offers
• What makes Blueflow unique
• Key successes or differentiators

3. Market Research

• Insights into the new market or industry
• Client needs and expectations
• Trends that Blueflow can tap into

4. Target Client Profile

• Ideal business type or industry for Blueflow in this market
• Common problems they face with marketing

5. Competitive Positioning

• Top 2–3 local competitors
• Comparison chart (services, pricing, positioning)
• How Blueflow can stand out

6. Marketing & Outreach Plan

• Which channels to use
• What kind of messaging works best
• A sample mini-campaign idea

7. Partnerships & Stakeholders

• Suggested collaborators (freelancers, platforms, local orgs)
• Stakeholder engagement ideas (how to build trust and visibility)

8. Service Packages & Pricing

• Sample pricing model or starter packages
• Tailored offerings for new clients

9. Final Recommendations

• Key steps Blueflow should take to enter and succeed in this new market
• Any risks and how to handle them

Deliverables:

• A clear, 5–7 page consulting report (with visuals like charts or graphics). Depending on the circumstances it can be shorter
• Optional: a presentation pitch deck (5 slides max)