In the rapidly evolving tech industry, understanding the competitive landscape is crucial for strategic positioning. AKEVA TECHNOLOGIES seeks to gain insights into its competitors and enhance its social media presence. This project involves conducting a comprehensive analysis of the competitive landscape, identifying key competitors, and evaluating their strengths and weaknesses. Additionally, the project aims to develop a targeted social media marketing strategy that leverages these insights to improve brand visibility and engagement. Learners will apply their knowledge of market research, digital marketing, and strategic analysis to deliver actionable insights and recommendations. The project is designed to be completed by a team of marketing students who will focus on closely related tasks, ensuring a cohesive and comprehensive output.

The deliverables for this project include a detailed competitive analysis report highlighting key competitors, their market positions, and strategic advantages. Additionally, a social media marketing plan will be developed, outlining strategies for enhancing AKEVA TECHNOLOGIES' online presence. The plan will include specific recommendations for content creation, platform selection, and engagement tactics, ensuring a practical and actionable approach.