FCMF - Strategy to Enhance Awareness and Engagement
Project scope
Categories
Graphic design Videography Communications Community engagement Social media marketingSkills
survey data analysis social media management social media content creation video production generative artificial intelligence applications of artificial intelligence non-disclosure agreement (intellectual property law) business presentations presentation designThe Federation of Canadian Music Festivals (FCMF) seeks 1-2 individuals with digital business and marketing skills to enhance its marketing and communication efforts. Experience in video creation and Artificial Intelligence is an asset.
Students will analyze recent stakeholder survey data and current social media and promotional materials then apply what is learned to develop a comprehensive promotional strategy across various platforms that aligns with FCMF's vision and sector. The goal is to increase FCMF's visibility among potential participants, alumni, partner connections, and donors. This will, in turn, foster stronger community ties and enhance fundraising efforts.
Students will apply their classroom knowledge of marketing principles, design, and digital communication strategies to prepare promotional resources to fill identified gaps in current resources. This project allows students to gain practical experience in content creation, audience engagement, and strategic communication within the arts sector.
Specific Tasks:
- Task 1 - analyze recent stakeholder survey data
- Task 2 - evaluate current social media and promotional materials
- Task 3βCreate a detailed engagement calendar for three to six months, including social media post ideas, themes, and scheduling.
- Task 4 - building on what they have Apply design skills in Canva and WeVideo or other videography software to create a set of 10-15 sample social media posts and videos to promote FCMF programming and alumni news.
Final Deliverables:
- Deliverable 1 - A report outlining strategies for effectively engaging alumni, partners, and donors through social media channels and newsletters
- Deliverable 2 - A report with recommendations for measuring the effectiveness of social media and newsletter campaigns and suggestions for future improvements.
- Deliverable 3 - a three to six-month engagement calendar with enough details to be usable
- Deliverable 4 - A set of 10-15 sample social media posts, complete with graphics and copy, to effectively promote our programming and its value to the larger arts community. This may include creating short informational videos or longer interviews with alumni or other stakeholders.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
At the Federation of Canadian Music Festivals, we envision a Canadian arts and culture landscape enriched by the success and contribution of young musicians who are given every opportunity to reach their full potential. To that end, FCMF discovers, supports, and develops young musicians from across Canada through its festival system.
By coordinating the music festival movement and working with local and provincial festivals, the FCMF brings a national performance platform to young musicians in communities across the nation.
At FCMF, we value quality, fairness, opportunity, community, and networking.
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