This project tasks MBA students with conducting a detailed business valuation of Starmass Corporation, a prominent Canadian infrastructure monitoring and engineering firm. Founded in 1984, Starmass operates in Canada, Saudi Arabia, India, and the United States, offering a complex profile for valuation analysis. Students will apply valuation methodologies such as Discounted Cash Flow (DCF), market comparables, and asset-based valuation to assess the company's financial health and strategic position. They will analyze real-world financial and strategic data provided by Starmass, study the company's historical evolution, and evaluate its industry position and future growth potential. The project aims to equip students with practical experience in applied valuation research, preparing them for strategic financial planning in a global, multi-market context.

Project Objectives

Apply Real-World Valuation Methods

Enable students to practice financial modeling techniques such as Discounted Cash Flow (DCF), Market Multiples, and Asset-Based Valuation in a real-world setting.

Analyze a Multi-National Engineering Firm

Conduct in-depth research into the business model, market position, and global operations of Starmass Corporation, including its subsidiaries and international project portfolio.

Benchmark Against Industry Peers

Compare Starmass with public and private sector peers in infrastructure monitoring, engineering consulting, and AI-powered lifecycle asset management.

Develop Investor-Ready Materials

Produce a comprehensive valuation report, Excel model, and summary presentation that align with industry standards and can be reviewed by consultants or strategic advisors.

Engage with a Canadian Company on Strategic Planning

Gain experience in professional communication by interacting with Starmass leadership to clarify data needs, present assumptions, and discuss valuation logic.

Demonstrate Applied Research & Consulting Skills

Deliver insights that support internal decision-making while showcasing the students’ ability to approach valuation with analytical rigor and business acumen.