SEO and Social Media Strategy

Closed
Director
3
Project
Academic experience
80 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Marketing strategy
Skills
search engine optimization digital marketing google analytics keyword research social media strategy social media content social media marketing
Details

Positions available: 2

Our team is looking for a social media marketing strategy and content that can help us drive more traffic and improve our SEO positioning. The primary project requirements include:

  1. Keyword analysis to determine relevant search terms to our organization
  2. A strategy document to outline:
  • Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
  • Social media requirements to increase the number of followers/likes and share
  1. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
  2. Creating engaging content for prominent media websites
  3. Working with tools and programs such as google analytics or semrush

We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:

  • <Optmize search engine including the optimization of titles in the website
  • Content creation for social media

This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Deliverables
No deliverables exist for this project.
Mentorship

We will provide weekly mentorship and supervision. Students also can benefit from our previous startup growth hacking experience to execute their project successfully.

About the company

Company
0 - 1 employees
Technology

At Axcel, our mission is to empower you to thrive in today’s hypercompetitive landscape: the complex world of data-driven decisions. Expensive data science skills, infrastructure, or lingering machine learning projects should not hold you back in competition, innovation, and productivity. So let’s make things simple. Use Axcel to execute, train, and deploy sophisticated machine learning and AI solutions within Excel. Turn your enterprise into a data-driven organization: With Axcel, it’s a matter of when—not how.