Smarteli Co. is seeking to develop a comprehensive brand and product strategy for its new EcoTravel app, which promotes sustainable travel practices. The app aims to assist users in planning trips that are environmentally friendly, logistically efficient, and culturally sensitive.

The project involves researching current trends in sustainable travel, identifying key features that would appeal to eco-conscious travellers, and developing a cohesive brand identity that resonates with the target audience.

The goal is to create a strategic framework that positions the app as a leader in the sustainable travel market. This project provides learners with the opportunity to apply marketing, branding, and strategic planning skills acquired in their coursework.

The project deliverables include:

• A detailed brand strategy document outlining the app's positioning, target audience, and unique selling propositions.
• A product strategy report will be developed, highlighting key features, user experience considerations, and a roadmap for future enhancements.
• A presentation summarizing the findings and recommendations will also be prepared for Smarteli Co.'s review.