The Transit Museum Society is seeking innovative strategies to increase its membership base. The primary goal of this project is to develop a comprehensive plan that will attract new members and retain existing ones. The problem at hand is the current stagnation in membership growth, which is crucial for the society's sustainability and outreach. Learners will apply their knowledge of marketing, data analysis, and community engagement to identify target demographics, create compelling marketing campaigns, and propose membership incentives. The project will involve researching successful membership growth strategies from similar organizations, analyzing current membership data, and developing actionable recommendations.

Key tasks include:

- Conducting market research to identify potential member demographics.

- Analyzing current membership data to understand trends and gaps.

- Developing marketing campaigns tailored to target demographics.

- Proposing membership incentives and engagement activities.

The final deliverables for this project will include a detailed membership growth strategy report and a presentation summarizing the key findings and recommendations. The report should outline the research methodology, data analysis, proposed marketing campaigns, and suggested membership incentives. Additionally, a marketing plan with sample materials (e.g., social media posts, flyers) should be included.

Key deliverables:

- Membership growth strategy report.

- Presentation of findings and recommendations.

- Marketing plan with sample materials.

- Data analysis summary.