HAPPY NUTRITION is seeking a team of learners to design and execute a promotional campaign for their Health Academy online courses. The goal is to increase awareness and enrollment in these courses by leveraging digital platforms and creative content. The project will involve researching target audiences, developing engaging content, and utilizing social media channels to reach potential learners. The team will apply their classroom knowledge of digital marketing and communication strategies to create a cohesive and impactful campaign. This project provides an opportunity to work on a real-world scenario, enhancing skills in campaign planning, content creation, and digital engagement. The campaign should be designed to be completed within a defined timeframe, ensuring measurable outcomes and insights.

The deliverables for this project include a comprehensive campaign plan, a series of digital content pieces (such as social media posts, blog articles, and email newsletters), and a final report analyzing the campaign's effectiveness. The team will also present a summary of their strategy and results to HAPPY NUTRITION. These deliverables will demonstrate the team's ability to apply theoretical knowledge to practical tasks, showcasing their skills in digital marketing and communication.