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Bov Active Content Creators Program

Closed
Bov Active
Bov Active
Toronto, Ontario, Canada
Michelle Choi
Founder
(4)
4
Project
Academic experience
60 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Digital marketing Search engine optimization Marketing strategy Social media marketing Marketing analytics
Skills
performance analysis content marketing strategic planning business metrics performance metric digital storytelling marketing content creation digital content strategy social media strategy
Details

Bov Active is seeking to enhance its digital presence and brand engagement through strategic content creation and performance analysis. The project aims to develop a cohesive organic social media content plan, create trend-driven UGC, and optimize blog content for SEO to increase visibility across platforms.

Learners will gain hands-on experience in content marketing, social media strategy, and digital storytelling by:

  • Analyzing Bov Active’s current social media and blog content to identify opportunities for improvement.
  • Developing a content calendar for organic social media posts, aligning with brand campaigns and trends.
  • Creating engaging TikTok videos and UGC that showcase Bov Active’s lifestyle and mission.
  • Writing SEO-optimized blog articles that educate, inspire, and drive organic traffic.
  • Tracking and reporting content performance metrics, providing insights and recommendations for growth.

By the end of this project, learners will have practical experience in digital content creation and performance tracking, directly contributing to Bov Active’s marketing efforts while building their own portfolio.

Deliverables

The project deliverables will include a comprehensive content for social media, a set of SEO-optimized blog articles, and a performance tracking report. Learners will present their findings and recommendations in a final presentation to Bov Active. This will provide the company with actionable insights and a strategic plan to enhance their digital content strategy.


- Content calendar for social media.


- Three SEO-optimized blog articles.


- Performance tracking report with insights.


- Final presentation of findings and recommendations.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Industry, innovation and infrastructure

About the company

Company
https://bovactive.com/
Toronto, Ontario, Canada
0 - 1 employees
Apparel & fashion, Consumer goods & services, Sports & fitness
Representation
Minority-Owned Women-Owned Small Business Community-Focused

Bov Active is a golf athleisure brand that provides versatile and fashion-forward pieces that seamlessly transition from golf and tennis to everyday wear.
Our mission is to empower women, boost their confidence in a male-dominated sport, encourage an active lifestyle, and inspire more women to take up golf.