Digital Marketing & Graphics Design
Who is 'In Pulp Mode'? ‘In Pulp Mode’ (IPM) is a joint initiative between Pulp Shred and Incipio Modo to reclaim, recycle and recreate design, art, and functional products from waste materials to achieve zero-landfill waste. Our vision is to reduce Calgary’s landfill burden and contribute to the wellbeing of our City. We do this by changing people’s attitudes about waste and transforming industrial waste, recycled, and rescued materials into works of art, design, and useful products. ‘In Pulp Mode’ designs anything, from furniture to everyday objects, from recycled and upcycled materials, which means that the products we make are unique and useful, manufactured using industrial and residential waste that would otherwise end up in a landfill or pollute our skies and water. Why bother with landfill diversion? Waste is everywhere – we are discarding items, products, and materials at an alarming rate! This use-and-throw attitude is creating a tremendous pressure on landfills, waterbodies, and natural habitats. We believe that through upcycling, sourcing responsible materials, and connecting with like minded partners and conscious consumers, together we can contribute to a greener, sustainable future. Where are we in our journey? IPM will initially focus on upcycling industrial waste from two streams: construction and paper waste. Specifically, residential construction and renovation site waste and shred paper dust and shred paper alternatives. As the concept grows and a healthy product- market fit is achieved, IPM may take on waste from other sectors/processes. As part of the early design iterations, the team has developed a few design prototypes, mixing shred paper dust with organic resins, colours, cement, saw dust, etc. Some of the early designs include, hand made novelty paper, paper lamps, sculptures, masks, cups, and outdoor tabletop. The company aims to further develop this concept and create its own line of shred paper art and products for commercial purposes. Additionally, Pulp Shred is also developing an exhibition space within its facilities to spread the awareness for paper recycling and upcycling. The company is also looking at partnering with like-minded companies in developing product ideas and/or custom design products. What kind of person(s) are we looking for? We are looking for a creative and driven graphic design and digital marketing person to help us tell our story to the world and create our brand concept. The ideal person is: Creative thinker and designer and is adept at graphic design, creating promotional materials, posters, and marketing materials Design, build and maintain our website/webstore Well versed with social media design, marketing, and campaign creation Experienced with digital marketing - Google Ads, FB ads, et al Familiar with latest design technologies, software, and tools Driven, entrepreneurial mindset, collaborator, and team player What will be your role and responsibilities? We are looking for someone that wants to work with us not because they have to (i.e. extra credits), but because they want to . This is a calling, a labour of love, a way of life, something bigger than the day to day routine. We want someone that likes to be involved in each and every aspect of what we are doing, wants to learn and wants to share. Your role is that of a glue/fabric that connects and brings together the art side (sculptures and designer products) with the business side (marketing, promotion, sales) and everything in between. Some of your responsibilities include designing the IPM logo, creating posters, social media campaigning, creating/sharing powerful and emotional stories, marketing campaigns.
