LinkedIn Data-Driven Event Attendee Profiling

We aim to enhance the networking experience at PopIn events by leveraging LinkedIn data to create detailed attendee profiles. The goal is to provide event participants with insights into fellow attendees, facilitating more meaningful connections. This project involves extracting and analyzing LinkedIn data to generate comprehensive profiles that highlight professional backgrounds, skills, and interests. By doing so, we seek to improve the overall engagement and satisfaction of event attendees. The project will require learners to apply their knowledge of data analysis, data privacy considerations, and profile creation techniques. The tasks will include data extraction, data cleaning, and profile generation, all of which are closely related and manageable within the given timeframe.

Data Analysis for Health Food Competitive Positioning

The main goal for the project is to conduct a comprehensive analysis of open data from Health Canada to determine the competitive positioning for the launch of CaffeBerry's new health food product. This will involve several different steps for the learners, including: - Gathering and analyzing data on similar health food products in the market. - Conducting a comparative analysis of CaffeBerry's product with existing health food options.

Promoting Benefits for PopIn

PopIn is a networking app designed to connect professionals in various industries, facilitating meaningful interactions and collaborations. The company aims to increase its user base and engagement through a robust digital marketing strategy. The project involves analyzing current market trends, identifying target demographics, and developing a comprehensive digital marketing plan. The goal is to enhance PopIn's online presence, attract new users, and retain existing ones by leveraging social media, content marketing, and SEO techniques. The project will provide learners with an opportunity to apply their classroom knowledge in digital marketing, data analysis, and strategic planning to a real-world scenario. The goal of this project is to create compelling social media content that effectively communicates these benefits to a broad audience. The content should be engaging, informative, and designed to attract potential collaborators. Learners will apply their knowledge of marketing, social media strategies, and health communication to develop a cohesive content plan. This project will involve researching the health benefits of coffee fruit, understanding the target audience, and creating a variety of social media posts, including text, images, and short videos.

Website Development

We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through common site building tools with HTML and Javascript This will involve several different steps for the students, including: Building a website, with our assistance in providing the content. Providing training on updating and maintaining the website. Bonus steps in the process would also include: Testing prototypes with customers and refining ideas with feedback.