The primary focus for the student will be:

• Strategy - Develop an implementation plan for entering a new market; develop a go-to-market strategy; identify new funding and grant opportunities, write proposals on opportunities presented.
• Operations - Recommend process improvements or redesign processes; develop improvements to supply chain processes.
• Marketing - Complete a full customer, competitor, market, and environmental analysis; complete a marketing strategy review; design a new marketing strategy (product, place, price, and promotion);
• Sales - Design a new/improved prospecting process for our sales team; design a new/improved pricing or service structure.
• Talent - Design a new/improved recruitment process; develop a diversity and inclusion strategy; design a new/improved employee engagement program.

Our goal at the end of this experience is:

• Strategy - For the student(s) to help us capture increased market share; for the student(s) to help us capture new revenue streams; for the student(s) to help us secure new funding.
• Operations - For the student(s) to help us implement more efficient and effective processes that maximize employee performance/customer satisfaction.
• Marketing - For the student(s) to help us reach more customers, and effectively promote our brand, mission, and story.
• Sales - For the student(s) to help us roll out better prospecting that increases conversion rates and boosts our sales.
• Talent - For the student(s) to help us build and maintain a productive, diverse, and engaged team.

Students will work closely with the founding team who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.