Milo & Dexter is introducing a new line of wool duvets and seeks to develop a comprehensive launch strategy. The project aims to create a marketing plan that highlights the unique benefits of wool duvets, such as sustainability, comfort, and temperature regulation. The team will research market trends, identify target demographics, and analyze competitors to position the product effectively. Additionally, the project will explore potential distribution channels and promotional tactics to maximize reach and impact. This project provides an opportunity for learners to apply their knowledge of marketing principles, consumer behavior, and strategic planning in a real-world context.

The project deliverables include a detailed marketing plan document outlining the launch strategy for the wool duvets. This will encompass a market analysis report, a target audience profile, and a competitor analysis. Additionally, the team will provide a proposed timeline and budget for the launch, along with creative promotional ideas and potential distribution channels.