Wool Duvet Launch Strategy

Milo & Dexter is introducing a new line of wool duvets and seeks to develop a comprehensive launch strategy. The project aims to create a marketing plan that highlights the unique benefits of wool duvets, such as sustainability, comfort, and temperature regulation. The team will research market trends, identify target demographics, and analyze competitors to position the product effectively. Additionally, the project will explore potential distribution channels and promotional tactics to maximize reach and impact. This project provides an opportunity for learners to apply their knowledge of marketing principles, consumer behavior, and strategic planning in a real-world context.

Milo & Dexter Business Analysis and Growth Strategy

The project aims to conduct a comprehensive business analysis for Milo & Dexter, a company seeking to understand its current market positioning, potential growth opportunities, and financial health. The primary goal is to assess the brand's strengths, weaknesses, opportunities, and threats (SWOT analysis) to provide actionable insights. Learners will analyze market trends, customer demographics, and competitor strategies to identify areas for improvement and potential expansion. The project will also involve evaluating the company's financial statements to determine its economic standing and identify cost-saving opportunities. By applying classroom knowledge in business analysis, marketing, and finance, learners will develop a strategic plan that aligns with Milo & Dexter's long-term objectives. - Conduct a SWOT analysis of Milo & Dexter. - Analyze market trends and customer demographics. - Evaluate competitor strategies. - Assess financial statements for economic health. - Identify potential growth opportunities and cost-saving measures.

International Market Entry

Opportunity to support local farm-to-garment movement to expand outside of Canada