The project aims to conduct a comprehensive business analysis for Milo & Dexter, a company seeking to understand its current market positioning, potential growth opportunities, and financial health. The primary goal is to assess the brand's strengths, weaknesses, opportunities, and threats (SWOT analysis) to provide actionable insights. Learners will analyze market trends, customer demographics, and competitor strategies to identify areas for improvement and potential expansion. The project will also involve evaluating the company's financial statements to determine its economic standing and identify cost-saving opportunities. By applying classroom knowledge in business analysis, marketing, and finance, learners will develop a strategic plan that aligns with Milo & Dexter's long-term objectives.

- Conduct a SWOT analysis of Milo & Dexter.

- Analyze market trends and customer demographics.

- Evaluate competitor strategies.

- Assess financial statements for economic health.

- Identify potential growth opportunities and cost-saving measures.

The deliverables for this project include a detailed report and presentation summarizing the findings and recommendations for Milo & Dexter. The report should include a comprehensive SWOT analysis, market and financial assessments, and strategic recommendations for growth and efficiency. Additionally, a PowerPoint presentation will be prepared to communicate key insights and proposed strategies to stakeholders.

- Detailed report with SWOT analysis and strategic recommendations.

- PowerPoint presentation summarizing key insights and strategies.

- Financial assessment and cost-saving suggestions.

- Market trend analysis and growth opportunity identification.