Level UP Social Media Support (DEMO1)

Closed
Main contact
Careers & Experience Team
(349)
3
Portals
(1)
Project
Academic experience
40 hours of work total
Learner
Canada
Intermediate level

Project scope

Categories
Communications Media
Skills
canva (software) digital marketing keyword research social media content social media social media marketing search engine optimization
Details

Positions available: 1

The Careers and Experience team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:

  1. Keyword analysis to determine relevant search terms to our organization
  2. A strategy document to outline:
  • Search Engine Optimization (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
  • Social media requirements to increase the number of followers/likes and share
  1. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
  2. Creating engaging content for prominent media websites
  3. Working with tools and programs such as Canva, Instagram and Facebook

We’re excited to work with a MacEwan student who can help us not only brainstorm, but also execute a strategy to achieve to create a greater awareness of the Level UP program to the MacEwan student body.

This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Deliverables
No deliverables exist for this project.
Mentorship

The student will be working with the Experiential Learning Facilitator, Tami Ambury, and the Community Partnership Developer, Laura Sinclair.

About the company

Company
Edmonton, Alberta, Canada
11 - 50 employees
Education

Think of your career path as a journey—an adventure that begins the moment you set foot on campus. Like a true adventurer, you let curiosity and passion guide you. The traits you nurture and the experiences you gain along the way prepare you for the world of work. At Careers and Experience (formerly Career Development and Experiential Learning), we help you navigate your career path with confidence. We are your guides—giving advice, providing resources, organizing events, letting you know about extra-curricular activities and supporting experiential learning opportunities, such as placements and co-ops. We ask questions that will get you thinking about the transition from classroom to career.