CueCalm - Social Media and Marketing Strategy

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Join our cue calm family! If you are passionate about health and wellness and interested in working in a growing start-up environment with two (awesome) female-founders - this might be the perfect role for you! We are currently looking for a Social Media/Marketing Coordinator with a can-do attitude and a willingness to learn and adapt as the needs of the business change. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Create website content, blog posts, e-commerce content (facebook, linkedin, etc) to inform customers about product information, updates and influence buying decisions Copywriting Evaluate Key Performance Indicators resulting from content initiatives Keep up to date with the latest social media trends and hashtags Create email marketing journeys and automations on MailChimp Build and execute marketing strategies while ensuring continuous optimization in performance through testing (creative, copy, send times, segmentation etc.) IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly. Veuillez noter que les projets appropriés peuvent accueillir la plupart des étudiants, quel que soit leur domaine d'études ou leur expérience. Nous ne pourrons peut-être pas remplir ces rôles exactement. Social Media Coordinator Social Media Planner Marketing Strategist Content Creator FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Completed 5 blog posts in the Wellness/Health space Completed marketing strategy for Fall/Winter Completed a successful marketing journey for CueCalm's newsletter subscribers