Product and Marketing Strategies For Next Generation Mobile Applications

PROJECT DESCRIPTION: Successful candidates will help test our iOS mobile application and related training materials and provide feedback on their user experience. The project will require the students to conduct market research and provide product recommendations to support the next generation of diverse users. We are also looking for feedback and innovative ideas on marketing our products on platforms like TikTok, Discord and Instagram. FloVerse has over two years' experience working with, and mentoring various student interns and we collaborate globally with various industry professionals and artists/musicians. Our project approach, feedback and key deliverables leverage industry best practices in various fields including Project Management, Business Analysis, System/Application and Product Design. KEY PROJECT ACTIVITIES: Market Research Product Testing & Feedback Social Media Marketing & Brand Strategy **IMPORTANT** for more details please see the attached pdf file - "FloVerse Project Objectives & Deliverables" IDEAL ROLES: We are looking for tech savvy students, some background in music or multimedia applications is preferred but not an absolute requirement. Our project requires the student to have one main iOS device (e.g., iPhone or iPad with iOS 14.3 or higher), and a secondary device to connect the app to, and conduct video recordings - e.g., iPad, Mac, or PC. Other nice to have skills/knowledge - Social media marketing (eg. Tik Tok, Instagram, Discord), Market research & analysis, Electronic music production, DAWs (Digital Audio Workstation) or music Apps, video & photo editing. FINAL PROJECT DELIVERABLES: **IMPORTANT** for more details please see the attached pdf file - "FloVerse Project Objectives & Deliverables" Product Feedback Report Market Research Report Marketing & Brand Strategy Report