Global Brand Campaign for "The Canadian Gem"

Lucentara, a leader in luxury ammolite jewelry, seeks to establish ammolite as "The Canadian Gem" on a global scale. The project challenges students to develop a comprehensive brand campaign that resonates with diverse international markets, specifically targeting North America, Europe, and Asia. Students will begin by analyzing cultural perceptions of color, luxury, and gemstones in these regions. They will then craft creative marketing strategies that highlight Lucentara's unique blend of science, luxury, and Canadian heritage. The goal is to create a cohesive narrative that positions ammolite as a prestigious and culturally significant gemstone, appealing to varied audiences across the globe. This project provides an opportunity for students to apply their classroom knowledge in marketing, cultural studies, and brand management to a real-world scenario.

Bio-Inspired Photonic Coatings for Passive Thermal Regulation

Nature has evolved materials that manipulate light with remarkable efficiency — butterfly wings, beetle shells, and certain fossilized shells all display vivid structural color created by nanoscale layering. This project explores how bio-inspired, multilayer photonic coatings can be engineered to reflect infrared radiation while transmitting visible light, creating passive cooling surfaces for buildings, vehicles, or wearable materials. The goal is to design, model, and prototype coatings that reduce heat absorption without relying on traditional pigments or electrical energy — contributing to sustainable, zero-power climate control.

Ammolite Spectral Color Visualization Prototype

The goal of this project is to develop a functional prototype that integrates both hardware and software components to capture and visualize the spectral color data of ammolite, a rare and iridescent gemstone. Ammolite's unique color properties change under different lighting angles, making it a fascinating subject for spectral analysis. The project involves designing a system that can accurately capture these color variations and present them in a user-friendly visual format. This will provide valuable insights into the gemstone's properties and enhance its appeal in the market. The project will require the application of knowledge in optics, data visualization, and software development, allowing learners to bridge theoretical concepts with practical implementation. The tasks will include selecting appropriate sensors, developing software for data processing and visualization, and testing the prototype under various lighting conditions.

Ammolite Mining Business Plan Development

The project involves developing a comprehensive business plan for LUCENTARA / Dinosty Fossils, a company specializing in the mining and distribution of ammolite, a rare and valuable gemstone. The goal is to create a strategic document that outlines the company's vision, mission, and objectives, while also detailing the operational, marketing, and financial strategies necessary for successful business operations. Learners will apply their knowledge of business management, marketing, and finance to analyze the current market landscape, identify potential challenges, and propose actionable solutions. The project will require a thorough understanding of the gemstone industry, competitive analysis, and the creation of a sustainable business model. This project is designed for students in a business administration program, allowing them to integrate theoretical knowledge with practical application in a real-world context.