Zaina Mohamad
Zaina Mohamad
Learner - She / Her
(1)
34
Location
Ottawa, Ontario, Canada
Bio

Zaina Mohamad is a dedicated fourth-year Communications student at the University of Ottawa, passionate about marketing, public relations, and digital media. With hands-on experience in social media management, content creation, and student engagement, Zaina combines creativity with strategic thinking to enhance communication and brand visibility.

She has served as Vice President of Marketing for a student association, where she developed promotional materials, managed inquiries, and captured event recaps, showcasing her organizational and leadership abilities. Zaina is eager to expand her expertise in areas like digital marketing, SEO, and analytics, preparing for a dynamic career in marketing and communications.

Outside her academic pursuits, Zaina actively seeks opportunities to develop versatile skills across industries such as administration, HR, and media. Her goal is to make a meaningful impact through innovative and thoughtful communication strategies, ensuring she is well-equipped to thrive in her career.

Portals
Categories
Communications Copy writing Marketing strategy Social media marketing Marketing analytics

Skills

Digital marketing 2 Performance analysis 2 Research 2 Social media 2 Social media analytics 2 Social media campaigns 2 Social media strategy 2 Target audience 2

Achievements

Latest feedback

Recent projects

Vendora
Vendora
Mississauga, Ontario, Canada

Digital Content Creation | Instagram

Positions available: 2 students Vendora is the first and largest Marketplace and Community for Middle Eastern Wedding Professionals in North America. We are passionate about helping engaged couples find what they need and helping the local businesses that provide these services succeed. We are driving a shift towards a demand-based, digital economy for wedding service businesses, helping them find new customers and manage their customers better. We are looking for passionate and talented interns to help us with creating content for Instagram, that is aligned with our vision, mission, and industry. We are looking for 2 interns. Each intern will get to work on different tasks. Deliverables : Create insightful, informative and inspirational articles to share on our IG page Daily content for IG Story to increase customer engagement Interviewing couples to highlight to added value of our platform Come up with creative ideas to increase engagement Reporting to the Marketing Lead Weekly Check-ins A student with excellent writing and video skills would be the ideal candidate for this project. We're looking for passionate go-getters who want to move fast and create a lasting impact.

Matches 3
Category Marketing - general + 4
Open
The Clean Divorce
The Clean Divorce
Ottawa, Ontario, Canada

Freedom Roadmap Social Media Campaign

The Clean Divorce seeks to create a compelling social media promotion for its Freedom Roadmap, a resource designed to support individuals navigating separation and divorce. The goal is to increase awareness and engagement with the Freedom Roadmap by leveraging social media platforms. This project will involve researching target demographics, identifying the most effective social media channels, and crafting engaging content that resonates with the audience. The team will apply their understanding of digital marketing strategies and social media analytics to optimize the campaign's reach and impact. The project aims to enhance the visibility of The Clean Divorce's offerings and provide valuable support to those in need. - Research target audience demographics and preferences. - Identify key social media platforms for promotion. - Develop a content calendar and creative assets. - Implement and monitor the campaign's performance.

Matches 1
Category Digital marketing + 2
Closed

Work experience

Junior Program Officer
Public Health Agency of Canada
Ottawa, Ontario, Canada
January 2024 - August 2024

As a Junior Program Officer at the Public Health Agency of Canada, I contributed to the administration of the Yellow Fever Program by reviewing and processing applications to authorize clinics to administer the yellow fever vaccine. I also managed requests to terminate clinic authorizations, ensuring compliance with program policies and national standards.

This role required attention to detail, strong organizational skills, and effective communication with stakeholders, including clinics and internal teams. By handling sensitive information and adhering to established guidelines, I supported the agency’s efforts to maintain the accessibility of the Yellow Fever Program.

Student Ambassador
University of Ottawa
Ottawa, Ontario, Canada
January 2023 - December 2023

As a Student Ambassador at the University of Ottawa, I played a key role in promoting the university to prospective students and their families. My responsibilities included leading campus tours, and creating a welcoming and informative environment while showcasing the university’s programs, facilities, and community. I also engaged with future students through personalized tele-counseling, addressing their questions and concerns to help them make informed decisions about their academic journey.

In addition, I leveraged my creativity by producing engaging content for the university’s social media platforms, including TikToks and other media designed to capture the student experience. This role allowed me to develop strong communication, interpersonal, and time-management skills while effectively representing the university’s values and fostering connections with prospective students.

Education

Honours BA Communication, Communication
University of Ottawa
September 2021 - Current
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