SEO Strategy

Ecomtent enables brands to create content with Generative AI. Using Ecomtent's self-service tool, customers can create an infinite number of high-quality product images instantaneously, in any scenario, with a model of any age, ethnicity, or gender. Our team is looking to take our online & social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar.

Search Engine Optimization (SEO) Analysis and Strategy

We are seeking support with Search Engine Optimization (SEO) Analysis . The student will complete an analysis of the company's websites and content to ensure maximum visibility in search engine results. The student will use various SEO tools and techniques that will result in high-quality organic traffic to our websites and ensure we reach our target audience. This will involve several different steps for the students, including: Conducting keyword research to determine the most relevant and high-value terms and phrases our customers search for. Researching Search Engine Optimization (SEO) requirements for us to rank in the top 20 of a Google search. Generating SEO reports and monitoring the performance of organic searches. Analyzing the structure and design of our websites to ensure optimal SEO performance.

Nutritional Menu Design for Residential Care

BetterLTC aims to enhance the dining experience for older adults in residential care settings by developing a nutritious and appealing menu. The project focuses on creating a menu that caters to the dietary needs and preferences of older adults, ensuring balanced nutrition while considering common dietary restrictions such as low sodium, diabetic-friendly, celiac, and heart-healthy options. The goal is to design a menu that not only meets nutritional guidelines but also incorporates variety and flavor to improve meal satisfaction and overall well-being. Students will apply their knowledge of nutrition, gerontology, and culinary arts to develop a comprehensive menu plan. This project provides an opportunity to understand the unique challenges faced by older adults in residential care and to create practical solutions that can be implemented in real-world settings.