My Normative - Marketing + Outreach + Design

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: My Normative is a female-focused health platform disrupting the gender data gap through technical innovation. My Normative is the only female health-tracking software that does not require external medical intervention to accurately predict female hormonal variability and provide personalized insights to its users. With the upcoming launch of V2 of our mobile application, we're looking to reach new communities for adoption to really validate our product-market fit. The Intrapreneurship would delve into what it means to be an inclusive and ethical company while creating strategic and targeted outreach to our earliest adopters. With early bumps out of the way, we're ready to grow our user base and focus on serving the community. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 4 TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: [ please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures]: 50 hours KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Campaign Design Community Outreach Asset Creation IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Communications + Outreach Intrapreneur Marketing Intrapreneur Design Intrapreneur FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Ideally, the students will combine and enhance their skill sets of Communications, Marketing, Graphic Design as well as several transferable skills. At the end of the project, intrapreneurs will have Completed GBA+ and Ethics courses (1 Week) Completed a background review into their various fields (1week) Completed a team proposal for the execution of their recommendations (3 Weeks) Created visual and copy based assets and distribution plans. (3 Weeks) IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI: English PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Danika Kelly

OptimizeAI - Communications

PROJECT DESCRIPTION: SafePath is a mobile application that crowdsources data to make active human-powered transportation safer. The app allows users to share experiences with obstructions, hazards and unsafe events on sidewalks, pathways and bike lanes. The success of collecting real-time data is based on engagement from the community. This project is to design a high-level plan, key messages and materials to engage youth to participate in sharing observations and experiences while using sidewalks or bike lanes. KEY PROJECT ACTIVITIES: Understand SafePath as a solution to help support growing active transportation across Canada Determine how best to encourage youth to crowdsource information for the collective benefit of their community Create a range of key messages for youth IDEAL ROLES/RESPONSIBILITIES: Communications Specialists x3 FINAL DELIVERABLES: Produce draft or market-ready materials (any social media or other marketing efforts) to encourage app download and us

E2 Engineering - Data Analysis

PROJECT DESCRIPTION: e2 Engineering is an electrical engineering consultant firm with a team of young engineers who strive to incorporate creativity in all projects we do. We are a small team based in Victoria and Nanaimo in BC and have a local connection to our work. To streamline our proposal writing process, we wish to have a team of students help us to create an experience database for our proposal team to easily search and apply our electrical engineering experience to the appropriate project proposal. KEY PROJECT ACTIVITIES: Work with the designer to create a list of projects e2 has worked on. Research project and read articles about project. IDEAL ROLES/RESPONSIBILITIES: Basic knowledge of Excel and Word Communication with project lead FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Create an excel work sheet with the type of project, address, project budget, year it was built, and the key responsibilities that e2 took part of. Create a short written description about each project that an e2 designer worked on previously.

Market Validation Study

We are looking to gain a better understanding of out target market to ensure we are positioning ourselves in the right segment, offering effective benefits, and creating the best marketing messages. What we do: Bookup offers unique online solutions for businesses operating within the tourism and hospitality industry. The products and services offered help our clients streamline their daily activities using web and software solutions, thus improving overall business operations. On top of offering clients improved software solutions for digitizing their businesses, Bookup provides professional services in the following areas: Administrative Management, Human Resources Management, property management services, and new business start-up support. To accomplish this, you could focus on providing: A complete analysis of our current offerings, our target market, and the positioning of our brand. Conducting empirical interviews and/or questionnaires for feedback on our brand, product, service, etc. Executing further market research to develop a comprehensive report of our target market. Gathering data for website population, helping develop our HR database system, and reviewing training manuals and the HR handbook geared towards our connect-a-pro project. We will provide you with access to organizational assets that support the project, including personnel, marketing strategies, marketing and sales collateral, etc. We hope to gain a comprehensive understanding of our target market and how we can better satisfy their needs. We would like recommendations on how to improve our positioning, brand, and products to better suit the market.