Pulp Shred - Marketing, Graphics Design & Content Development

ABOUT COMPANY Founded in 2018, Pulp Shred is Calgary’s multi award-winning company and the greener alternative for confidential document destruction. In choosing Pulp Shred, you ensure 100% of your shredded paper is commingled, baled, and recycled into new products, thereby supporting circular economy, and creating local jobs! We are an innovative, data driven and new age thinking information security, destruction, and recycling company. We bring a new way of approaching customers confidentiality requirements without compromising the environment. Our business model is based on the Triple Bottom Line (TBL) framework and philosophy. To us, it is not a binary choice, i.e. whether to choose our business processes (data security and destruction) over greener practices (contamination removal and recycling) or social commitment (community involvement) – all three are an intrinsic part of our company DNA and value proposition.

Website re-development with e-commerce capabilities

ABOUT COMPANY Founded in 2018, Pulp Shred is Calgary’s multi award-winning company and the greener alternative for confidential document destruction. In choosing Pulp Shred, you ensure 100% of your shredded paper is commingled, baled, and recycled into new products, thereby supporting circular economy and creating local jobs! We are an innovative, data driven and new age thinking information security, destruction and recycling company. We bring a new way of approaching customers confidentiality requirements without compromising the environment. Our business model is based on the Triple Bottom Line (TBL) framework and philosophy. To us, it is not a binary choice, i.e. whether to choose our business processes (data security and destruction) over greener practices (contamination removal and recycling) or social commitment (community involvement) – all three are an intrinsic part of our company DNA and value proposition. PROJECT SCOPE We have two websites - https://pulpshred.com and https://store.pulpboxes.com/. We intend to redevelop and consolidate these two websites into one main website - https://pulpshred.com. Our current website, https://pulpshred.com, is custom developed in Java script. Although appealing on the eye, the website is not maintenance and admin friendly. Additionally, we would like the Pulp Shred website to include our e-commerce site as one platform (https://store.pulpboxes.com/). We would like the website to be visually appealing and easy to maintain and update, preferably in WordPress. We anticipate the majority of existing content to be reused, a fair bit of new content, visuals, and tweaks may be required, however. Plus, new services need to be incorporated along with reorganization of menu.

SaaS based software product development

Data destruction is about offering peace of mind to customers that their confidential and most private information has been duly destructed beyond reconstruction. Mobile shredding trucks are usually 5-10T trucks and offer shedding on site, but leave a high negative environmental footprint. At Pulp Shred, we service our customers in smaller fuel efficient vehicles, we transport the materials back to our site, remove contaminants, shred, commingle and bale the shredded paper. These bales are then shipped to paper mills for processing into new/recycled paper products. Additionally, we also capture the very fine shred paper dust and are now collaborating with a local design studio to convert the dust into new products, thereby saving the dust from the environment and landfill. Further, to counter the on site appeal of shred trucks, Pulp Shred has developed a proprietary video verification system - ‘PULP SHRED Video Verification (PSVV)’ system. The PSVV is a unique custom-built IOT software technology that provides customers the ability to view their entire shredding process. Customers are notified when their shredding is complete and can log in to view their shredding jobs at their convenience 24/7. Apart from the industry standard certificate of destruction, PULP SHRED provides verifiable video proof for an auditable tight chain-of-custody, including barcode scanning at each touchpoint, date and time stamps, asset identification, tracking and reporting system, container information (type, location, weights), service technician information. Additionally, we have developed an integrated enterprise system capable of handling everything from customer creation, calendaring, scheduling, work orders, invoicing, payment management, customer communications, vendors, asset tracking and barcoding, field app (web based), along with our PSVV system. We would like to productize our system and develop a general SaaS based system that could be licensed or subscribed by small-medium sized companies. For this, certain tweaks and additions would need to be made to the system and also software licensing considerations need to be thought through. We target both residential and commercial customers. Commercial reoccurring customers have been difficult to get and scale. One of the reasons is many of the customers are already locked into contracts and at low price point there isn't much incentive for them to switch. Our goal is the establish a franchise network offering our compact, greener and residential shredding. Scope of Works: Project A) Gather requirements for the application and create a Scope of Statement document describing the main functionalities. Deliverable: Scope of Statement document Project B) Conduct a competitive analysis research about the application and how it compares with similar applications in the market Deliverable: Competitive Analysis document. The team needs to explore/research other applications/uses/industries for our Video Verification software system.

Customer acquisition & sales growth

Our business model is based on the Triple Bottom Line (TBL) framework and philosophy. To us, it is not a binary choice, i.e. whether to choose our business processes (data security and destruction) over greener practices (contamination removal and recycling) or social commitment (community involvement) – all three are an intrinsic part of our company DNA and value proposition. We would like to develop a cohesive sales and business development system to increase our customer acquisition and institutional sales. Additionally, we are interested in exploring product development, market research and assessment for finding alternatives for our shredded paper (e.g. building products, palletizing, etc.). This can come in the form of a comprehensive report and/or presentation. For commercially viable alternatives, we may be open to a monetary prize for successful idea/prototype.