Are you experiencing challenges or changes in your organization related to team structure, leadership or change management? Learners at University Canada West will applying strategic management tools, current management theories and rigorous analysis to provide you with a clear picture of your current state, and recommendations on how to achieve your desired state.

This semester students working in groups of 5 to 6 will apply their knowledge in digital marketing to help your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management, and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practice.

This semester, MBA students working in small groups will apply their marketing knowledge to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

Students participating in this project will: Apply emotional intelligence and DEI frameworks to evaluate organizational practices. Conduct document and policy analysis, reviewing job postings, hiring practices, training manuals, and other publicly available materials. Identify strengths, gaps, and opportunities to enhance leadership effectiveness, inclusivity, and workplace culture. Deliver actionable, research-informed recommendations that help organizations integrate EI and DEI principles into leadership and HR processes. Communicate findings clearly through concise reports and presentations, providing insights that are practical and easy for companies to implement. Value to Companies: Gain an external, research-informed perspective on leadership and HR practices. Receive tangible recommendations for the company to apply EI and DEI practices Support organizational goals in inclusive leadership, employee engagement, and culture enhancement. Access a pool of future leaders trained in EI and DEI, who can bring innovative ideas to the organization.