- Location
- Vancouver, British Columbia, Canada
- Bio
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I am a former food engineer, a seasoned digital marketing professional, a business plan writer, and a university professor. I hold an MBA from the University of British Columbia, Canada. Learn more about me here: www.kapilmunjal.ca or www.adeptbusinessplans.ca
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Vancouver, British Columbia, Canada
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- Categories
- Digital marketing
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Recent experiences
Digital Marketing Strategy Plan (SPRING 2025)
MRKT 623-07 (SPRING 2025)
This semester MBA-level students working in groups of 5 to 7 will apply their knowledge in digital marketing to help your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management, and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practice.
Integrated Marketing Communications (IMC) Plan (SPRING 2025)
MRKT 625 Section 06
This semester students work on a detailed Integrated marketing communications (IMC) plan. They will critically analyze the current environment, company's strengths and weaknesses and a section on how to improve the company's promotional stance or solve a current marketing communication challenge. They will develop a Marketing promotional Plan to drive online traffic, customer leads and/or online sales. The students will use marketing research (secondary), strategy, digital promotional tools and marketing best practices to create a report and presentation. They will work in groups of 5 to 7 students but there is a chance to keep groups flexible.
Strategic Marketing Plan Development (SPRING 2025)
MRKT 621 section 24
This semester students working in groups of 5-6 will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.
Digital Marketing Strategy Section 06 (SUMMER 2024)
This semester MBA-level students working in groups of 5 to 7 will apply their knowledge in digital marketing to help your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management, and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practice.