Website Development for a Marketing Research Consultant

Deniz & Sons, a marketing research company, seeks to establish a professional online presence through the development of a company website. The primary goal of this project is to create a user-friendly and visually appealing website that effectively communicates the company's services, expertise, and contact information to potential clients. The website should reflect the company's brand identity and provide a seamless user experience. Learners will apply their knowledge of web development, design principles, and user experience to create a functional and aesthetically pleasing website. The project will involve tasks such as designing the website layout, developing responsive web pages, and integrating basic SEO practices. This project offers learners the opportunity to apply classroom knowledge in a real-world context, focusing on web development skills within a marketing research framework.

Business Efficiency and Tech Innovation Challenge

Innovation Labs Inc is seeking a team of learners to tackle pressing challenges in business efficiency and technological advancement. The project aims to harness research and creative problem-solving skills to develop innovative solutions that align with current industry trends and client needs. Participants will analyze existing business processes, identify inefficiencies, and propose technology-driven improvements. The project encourages learners to apply their classroom knowledge in real-world scenarios, focusing on enhancing productivity and streamlining operations. Key areas of exploration include automation, data analytics, and digital transformation strategies. The ultimate goal is to create actionable recommendations that can be implemented to drive business growth and technological progress.

EcoTravel App Strategy Development

Smarteli Co. is seeking to develop a comprehensive brand and product strategy for its new EcoTravel app, which promotes sustainable travel practices. The app aims to assist users in planning trips that are environmentally friendly, logistically efficient, and culturally sensitive. The project involves researching current trends in sustainable travel, identifying key features that would appeal to eco-conscious travellers, and developing a cohesive brand identity that resonates with the target audience. The goal is to create a strategic framework that positions the app as a leader in the sustainable travel market. This project provides learners with the opportunity to apply marketing, branding, and strategic planning skills acquired in their coursework.